Friona is a small city located in Parmer County in the Texas Panhandle. With a population of just over 4,000 residents, it offers a close-knit community atmosphere. Friona is known for its vibrant agricultural sector, particularly its dairy and cattle production. The city's economy is heavily influenced by farming and ranching, which are integral to the local culture. One of the notable attractions in Friona is the annual “Friona Cow Chip Contest,” a quirky event that draws visitors from surrounding areas, showcasing the city’s unique sense of humor and community spirit. The city also boasts several parks and recreational facilities, promoting outdoor activities for families and visitors alike. Friona's location along U.S. Highway 60 provides easy access to larger cities, making it a convenient spot for those looking to explore the Texas Panhandle. With a friendly atmosphere and rich agricultural heritage, Friona embodies the charm of small-town Texas while celebrating its rural roots.